Comprehensive Strategic Plan for Launching Wonder&Code and the Tithe Application

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1. Executive Summary

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Wonder&Code is a nonprofit initiative dedicated to transforming charitable giving into an engaging, impactful experience. Through the “Tithe” application, we aim to empower individuals to allocate 10% of their income to causes they care about, while fostering transparency, accountability, and emotional fulfillment. Our goal is to create a world where charitable giving becomes a joyful and integral part of daily life.

2. Mission & Vision

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• Mission: To make charitable giving fun, interactive, and emotionally fulfilling in order to maximize social good.
• Vision: A future where everyone is passionate about donating 10% of their income to causes they care about most.

3. Organizational Structure & Governance

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Current Status

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• Founded by Raymond Chandler III with the help of a small team, advisors, and contributors.
• Will establish a 501(c)(3) Pennsylvania non-profit with a single board member, the founder - Raymond Chandler III.
• Will fund the initial organization with a donation of $10,000 from Raymond’s personal funds.
• Currently building development and organizational plans.

Future Governance

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• Establish a structured board of directors and advisory board.
• Advisory Board Roles:
  • Effective Altruism experts.
  • Technology and app development specialists.
  • Nonprofit law and finance professionals.
  • Community engagement leaders.
• Ethical Governance: Include salary caps, expense limits, and B Corp-like principles in bylaws to ensure transparency and accountability.

4. Product Development & Technical Strategy

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Tithe Application Overview

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The Tithe app will gamify effective altruism, allowing users to:

1. Sign up and set monthly pledges and preferences.
2. Receive personalized “Giving Plans” based on their choices.
3. Have funds distributed to charities monthly.
4. Receive impact reports detailing the direct effects of their donations.

Key Features

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• Gamification elements (e.g., badges for milestones).
• Transparency tools (impact metrics, charity verification).
• Integration with platforms like Charity Navigator and GuideStar.

Development Phases

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1. Phase 1: Initial Development (6 months)
   • Finalize product vision.
   • Conduct market research targeting high-income individuals in Pittsburgh.
2. Phase 2: MVP Development (6–12 months)
   • Build core app features.
   • Hire a development team skilled in nonprofit tech.
3. Phase 3: Beta Testing & Expansion (Year 2)
   • Pilot the app in Pittsburgh.
   • Scale to national markets based on feedback.

Key Components:

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1. GeoTree API: Enables users to find charities based on preferences and geography.
2. Planner API: Generates personalized “Giving Plans” based on user preferences.
3. Reporting API: Aggregates metrics like the number of meals donated or lives impacted.
4. Metrics API: Matches individual charities with impact metrics for transparency.
5. General APP API: RESTful interface for frontend integration.
6. Integrations: Partnerships with platforms like Charity Navigator, DonorChoose, and GuideStar.

5. Marketing Strategy

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Target Audience

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• Individuals with an income of $80,000+ annually.

Launch Phases

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1. Prototype Phase: Local community use, limited functionality.
2. Soft Launch: Pittsburgh-wide expansion, team growth to 3–4 members.
3. Rollout Phase: National expansion through rollout teams and tech pods.

Marketing Tactics

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• Door-to-door demos in local communities.
• Community events and flyers for outreach.
• Online advertising and social media campaigns.
• Strategic partnerships with high-income areas.

6. Funding & Sustainability Strategy

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Fundraising Plan

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• Donations: Direct contributions from founding sponsorships.
• Grants: Apply for grants from foundations focused on social good and tech innovation.
• Community Fundraisers: Encourage users to organize fundraising events.
• Tithe App Monetization: Feature implementation where donators can donate to Wonder & Code non-profit for the application.
  • Basic: 1% contribution as a sustaining contribution. (the default)
  • Plus: 2.5% contribution to help grow and expand the platform.
  • Premium: 5% contribution to greatly improve the efforts of the Wonder & Code initative.

7. Legal Structure & Governance

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Incorporation & Compliance

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• File for incorporation as a nonprofit corporation in Pennsylvania.
• Apply for IRS Form 1023 (501(c)(3)) tax-exempt status.
• Register with the PA Department of State as a charitable organization.

8. Implementation Roadmap

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9. Monitoring & Evaluation

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Success Metrics

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• Number of active users.
• Total contributions raised.
• User retention rate.
• Percentage of donations allocated to charities.
• Social impact metrics (e.g., meals donated, lives impacted).

10. Risk Management

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Potential Risks

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• Funding dependency on community donations and grants.
• Technical challenges in scaling the app nationally.
• Maintaining user trust through transparency and accountability.

Mitigation Strategies

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• Diversify funding sources.
• Build a robust tech team and secure strategic partnerships.
• Regularly audit operations and report findings publicly.

Conclusion

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Wonder&Code is poised to revolutionize charitable giving by making it fun, transparent, and impactful. Through the Tithe app, we aim to empower individuals to contribute meaningfully to causes they care about while fostering a culture of generosity. With careful planning, strategic partnerships, and ethical governance, Wonder&Code will achieve its mission and vision, creating a world where everyone is passionate about giving 10% of their income to social good.